UP College of Mass Communication "Noynoy a winning brand"

From Manila Bulletin

In the same lecture, Velasco cited the validity of the survey findings of the country’s two respected research companies – Social Weather Stations and Pulse Asia. He also took to task “those who hail these research firms when they are ahead and curse them when they are behind in survey findings.”

A “good sampling method – which SWS and Pulse Asia have consistently used – assures any survey’s predictive capability,” said Velasco, who was senior lecturer at the College of Mass Communication in the University of the Philippines. He recalled that a survey on Presidential polls in the US rightly predicted the victory of former American President Bill Clinton with only 2,000 respondents due to scientific sampling methods.

From: http://ping.fm/ezTRk