University of the Philippines in Partnership with Toyota strengthens Road Safety Campaign

From Malaya

The grant is part of the University of the Philippines (UP) Traffic Safety Model Zone project, which is a partnership among TMP, the Automobile Association Philippines (AAP), and UP-NCTS. The UP Traffic Safety Model Zone is a campaign on road traffic safety aimed at improving public awareness, education and discipline among motorists, pedestrians and traffic enforcers.

UP-NCTS runs the Training Course for Public Utility Drivers in cooperation with TMP, AAP, and the Land Transportation Franchising and Regulatory Board (LTFRB). Under the training program, drivers undergo courses on road traffic safety, values formation, public and customer relations, incidents and emergency procedures, fatigue and stress management, and franchising and road laws, among others.

TMP, AAP, and UP-NCTS agree that the nationwide training would be more effective if corresponding video materials are produced to supplement the various modules of the training program. In this regard, the parties decided to tap the UP-College of Mass Communication Foundation, Inc. (UP-CMCFI), who has the expertise and capability to conceptualize, write, and produce the required video materials.


From: http://ping.fm/QMJf0